RIATA was founded in 2014 as the result of a friendly favor. A horse trainer asked Jill to “decorate” hats for riders going to a horse show.  The large sun hats, now called RIATA'S, were an instant hit and the flood of requests led to the creation of RIATAdesigns.com.

 

Jill's affinity for design is a trademark of her lengthy career.  A California native, she grew up in a rural farming community where her family owned a small department store. Her roots and personal love for retail, inspired Jill to tap into her creative skills and open a floral business in Palo Alto, California’s Stanford Shopping Center. 

 

Jill was the “Good Gardner” for ABC7 News, San Francisco, and a frequent guest on HGTV, to contribute garden and floral tips.  This led to numerous TV spokesperson gigs, traveling the country to provide easy ways to decorate with flowers.  (Need some help? Visit jillslaterreports.com for creative and simple flower and garden 'how to’s.)

 

All that said, ”My MOST fulfilling job,” Jill says, “is creating a brand that is both beautiful and purposeful. Thank you for wearing your RIATA.”