RIATA was born in 2014 as a favor to a trainer, who asked Jill to "decorate some hats for her riders." As a former flower shop owner and floral designer, this came naturally to Jill.
The large hats, now called RIATAS, called attention... vendors and competitors wanted one. Actually, more than one. A business was born and now RIATA hats and visors are stand-out favorites for stylish sun protection.
"BE YOU," has always been RIATA'S inspiration. Being YOU, living an authentic life, is important to Jill. She helps you express yourself by designing your very own custom RIATA.
Jill is a California native and grew up in a small farming community in the San Joaquin Valley, where her family owned and operated a small department store.
Her roots and love for retail inspired Jill to open her own flower shops in busy Stanford Shopping Center in Palo Alto, California.
You may recognize Jill from her former weekly TV gigs on ABC7 News, San Francisco and HGTV segments on floral and garden design. Go to: jillslaterreports.com for creative and easy flower and garden 'how to's.'
Despite Jill's flower shop and prestigious TV gigs, Jill says, "The MOST fulfilling job I've ever had is designing RIATA'S. Sun protection with stand-out custom style is my goal."
BE YOU, Wear a RIATA.
A custom RIATA begins here.
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RIATA will be in touch with you shortly to begin designing your very own custom RIATA.